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Lipglass Air is a non-sticky gloss and the next-gen evolution of its cult-favorite Lipglass.
May 12, 2025
By: Lianna Albrizio
Associate Editor
MAC Cosmetics is unapologetically flipping the “nepo baby” (children born into fame) narrative with a new Born Famous campaign to celebrate the brand’s new Lipglass Air non-sticky gloss, the next-gen evolution of its cult-favorite Lipglass. Starring Amelia Gray with mom Lisa Rinna, Zaya Wade and Francesca Scorsese, the campaign celebrates those born into the spotlight who are now redefining it on their own terms. By reclaiming the “nepo baby” discourse and recasting it through the lens ...
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